Angitha Pradeep — Commercial Editor & Creative Director

About Angitha Pradeep

Angitha Pradeep is a commercial editor and creative director based in Dubai, working across UAE business media at ITP Media Group. Her practice covers magazine cover stories, brand-led editorial direction, and campaigns that read like the magazine itself rather than like advertising. She partners with brands, media teams, and agencies on commissioned editorial, brand campaigns, content strategy, and creative direction.

Titles she shapes regularly: Arabian Business, Construction Week, CEO Middle East, Fast Company Middle East, Caterer Middle East, ProAV, Hotelier Middle East, and Gault & Millau.

Industries: aviation, finance, food service, hospitality, interiors, jewellery, logistics, manufacturing, utilities, watch & lifestyle.

Selected Work

Fast Company Middle East — January 2026
Cover story and editorial direction for the January 2026 issue: shaping a long-form feature on innovation across the GCC, with art direction, interviews, and packaging that holds together as a single narrative arc.
CEO Middle East — Power List 2025
Annual Power List package — editorial framing, executive interviews, and a covers-and-cards system that turns a ranking into a readable story about leadership in the region.
Construction Week — Future Cities
Future Cities special — built environment, infrastructure, and developer storytelling across UAE and KSA megaprojects, with visuals built around scale and ambition rather than renderings.
Arabian Business — Brand Campaign 2024
Integrated brand campaign — print, digital, and event activation rolled into a single editorial voice rather than disconnected creative assets.

View all selected work →

The Journal

Notes from the newsroom — long-form writing on UAE business media, B2B editorial, and the craft of magazine making.

AI in the Gulf Newsroom
What AI actually changes inside a regional newsroom — and the parts of editorial judgment that still belong to humans.
Why the UAE's Business Media Is Having Its Most Interesting Year
A reading of the current moment in UAE business publishing: new founders, new formats, and where the centre of gravity is moving.
How a Magazine Cover Story Gets Made
The full process behind a commercial cover — from pitch and access to shoot day to the final page-flow review.
Anatomy of a B2B Campaign That Works
A breakdown of what makes a B2B brand campaign land in the GCC: the story spine, the editorial container, and the distribution rhythm.

Contact

Available for commercial editorial, brand campaigns, content strategy, and creative direction. Based in Dubai, working globally.